Is the gun belonging to James Bond a celebrity in its own right?
At first, the United States Trademark Office (USPTO) had doubts because when the makers of the PPK handgun first tried to register the design of “James Bond’s Gun,” complete with various film posters and media references, the trademark examiner didn’t buy it.
The applicant then commissioning an online survey of individuals over 18 years old who own a handgun. 54% of the participants were able to identify the PPK pistol, with several mentioning “James Bond” as the reason why were able to successfully do so.
The survey also scored a direct hit at the trademark and trial board of the USPTO, which reversed the original examiner’s decision and awarded a trademark because the gun design has acquired “distinctiveness.”